The all-rounder 13 piece K-Pop group SEVENTEEN is already very well known for being quite experimental and unique with their music, and with this release it’s no different.
“HIT” is a catchy EDM song with a very energetic drop, written by ANCHOR, BUMZU, Vernon and WOOZI and produced by BUMZU and WOOZI. The message behind this song is incredibly self-empowering, as it talks about exceeding your own limits and reminding yourself that you have everything it takes to be at the top.
It’s very striking that, although this song is more upbeat and rather made for dancing, it still gets a message across, but aside from that, it also manages to subtly showcase the group’s flawless vocal abilities without pushing them to be the main focus.
The music video for this song follows a simple concept, yet it’ still carried out in an interesting way. It gifts the viewers with many close-up shots of the members’ stunning visuals, along with very aesthetically edited stills of the members – both individually as well as together.
To top it off, SEVENTEEN performs a jaw-dropping dance break during the chorus of the song, living up to their reputation of being the group that is able to dance to difficult choreographies while simultaneously managing to be in perfect sync, despite having 13 members on stage all at once.
Once again, the group has shown their versatility and perfect adaptation skills, and will be sure to have their carats going wow wow wow wow!
Watch the music video here:
And purchase and stream the song here!