Earlier today, the Recording Academy annouched the nominations for the 2020 Grammys ;however BTS was nowhere to be found on their list.
The group released their EP Map of the Soul: Persona back in April of this year. At the time, the album reached No.1 on the U.S. Billboard 200 chart and hit the No. 1 spot on the iTunes chart in 87 countries.
After the nominations unveiled, ARMYs, who were already upset that the group did not win an award during the 2019 ceremony, took to social media to – politely – voice their disappointment with the 2020 decision of the Recording Academy.
Earlier this month, on November 11, Map of the Soul: Persona reentered the charts. This was all due to a fan-generated movement that put not only their latest album back on the charts, but also the entirety of BTS’s discography all around the world.
This new tendency of ARMYs to go hard on streaming when they feel like BTS has been robbed of something gained unimaginable traction during the PCA’s, when Blackpink was given all 3 awards on categories they competed with BTS, despite the fact that - according to earlier estimations - they were millions behind on voting compared to male group.
From then on, ARMYs momentum only grew, taking the hashtag #BuyPERSONAoniTunes to the trends and encouraging fans to stream and purchase the group’s songs as a way to vent out their frustration in a respectful, viable and useful way. The initiative secured yet another record for the group, making BTS the first act in history to chart 14 albums simultaneously on TOP 200 US iTunes.
History repeats itself not even a month since it last happened, and, frustrated by the apparent English favoritism of the Grammy’s, ARMYs are yet again encouraging people to stream and buy BTS’ music, as well as trending #ThisIsBTS. If renomated institutions won’t give the group the recognition they deserve, the ARMY surely won’t stand silently.